YouTube Analyst

Job Code # 10

Job Location-  Mumbai

Salary- 3 LPA to 5 LPA

Key skills-
a) Good to have an overall understanding of YouTube Studio or any other Video editing too

Job Description-
• Conduct Audit for all the Videos – Check whether all the following attributes are updated appropriately
Metadata -Check whether Metadata has appropriate details such as Title, Video Specific description,
• Social links, Show description, Channel description, Subscription link or Video
Thumbnail,- Tags, Infocards, End screen – Check whether the video has appropriate thumbnail, Tags, Inforcards and End screen.
Subtitle and Playlist – Check whether appropriate subtitle and play list are added.
Geotargetting:
• During the period of the Term, Geotargeting services will include the following Create CTA links via Geotargetly or other geo targeting tool(s)

Back Optimise Youtube Videos

• Manually Implement the strategies proposed by Sony
– Metadata – Manually update the Metadata with the strategy provided by Sony which includes Title,
• Video Specific description, Social links, Show description, Channel description, Subscription link or Video
– Thumbnail – Manually generate thumbnail from each video and implement the same in to the video
– Tags, Infocards, End screen – Manually update Tags, Inforcards and End screen as per the strategy provided
– Subtitle and Playlist – Update SRT files for subtitle and update the respective playlist for the vid

b) Curated for Team member role:
Job Description
• DIGITAL CHANNEL STRATEGY, PROGRAMMING, LAUNCH & ONGOING MANAGEMENT & CURATION
• Forming Digital Strategy + Planning Activations
• Create holistic channel and content strategies by tapping into your platform expertise and testing and learning from new initiatives.
• These strategies will act as guiding principals for the ongoing growth and development of the portfolio of channels overseen by the role and will also be used as thought leadership across the studio.
• This role will require a determined focus on achieving growth across a portfolio of channels and pages against goals and targets set in collaboration with team leads.
Audience Development + Content Curation from A Fan-First Approach
• Utilize in-house tools as well as audience data to make title selections from Sony’s deep catalog of IP while collaborating with marketing and brand teams to support new release film and TV. The curation of these titles will work strategically to amplify marketing moments, celebrate holidays and cultural moments globally, as well as deliver a desirable programming slate to audiences on the channels/pages.
• You will then take the titles curated to build out channel programming strategies that add to the longevity of the portfolio and achieve growth.
• Distilling Social Media Analytics and Providing Actionable Insights
• Dive into YouTube, Meta and TikTok analytics to look deeply at the channel, video and series level performance by using the repertoire of in-house and external tools, as well as dashboards. You will draw well-integrated conclusions and tell a cohesive story from insights and analyses that help us understand the audience and fandom of our IP and inform programming, marketing and sales efforts.
• Work directly with various teams across the studio such as brand, digital marketing, legal, sales and creative teams to align on key initiatives, dates, deliverables, creative, and understand restrictions and usage guidelines. In addition, this role will work with several vendor partners who power the execution of the strategies set forth by the role.