Adobe Campaign Manager

Job Code # 260

Job Location-  Mumbai

Salary- 3 LPA to 6 LPA

Key skills-
a) Any Graduate
b) Min 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV/radio or broadcast media

Job Description-
1. End-to-End Campaign Oversight:
• Manage the entire lifecycle of linear / radio advertising campaigns, from initial booking to final reconciliation.
• Serve as the primary point of contact for clients, ensuring their objectives are met with precision and efficiency.
• Work closely with sales teams to confirm inventory availability, negotiate placement priorities, and align with client expectations.
2. Campaign Execution:
• Oversee the seamless integration of client assets into the broadcast schedule, ensuring accurate and timely delivery.
• Monitor campaign performance during broadcast, addressing delivery issues such as under-deliveries or audience fluctuations.
• Manage make-good or adjustments proactively to meet contractual obligations.
3. Stakeholder Coordination:
• Act as a liaison between sales, creative, and broadcast operations teams, ensuring all stakeholders are aligned on campaign details.
• Provide clear instructions and guidance to traffic and operations teams to minimize errors and improve efficiency.
4. Performance Monitoring:
• Continuously track campaign progress, ensuring targets like GRPs (Gross Rating Points) or reach and frequency are achieved.
• Regularly provide clients and internal teams with performance updates and recommendations for optimization.
Qualifications:
1. Education:
• Bachelor’s degree in Media (TV / Radio), Advertising, Communications, or a related field.
2. Experience:
• 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV/radio or broadcast media.
• Proven track record of managing high-volume campaigns and resolving complex scheduling challenges.
Technical Skills:
• Proficiency with traffic management systems (e.g., WideOrbit, IBMS, or similar).
• Advanced knowledge of Excel and ability to work with data to derive insights.
• Familiarity with media measurement tools (e.g., Nielsen, OzTAM) is a plus.
Soft Skills:
• Strong organizational and multitasking skills, with a high level of attention to detail.
• Excellent communication and interpersonal skills for effective collaboration with internal teams and clients.
• Problem-solving mindset with the ability to handle high-pressure situations calmly and effectively.