SME/Lead/Manager

5 Days Work

2 Days Rotational Off

Job Description

Demonstrates intimate-level abilities and/or a proven record of success managing efforts with identifying and addressing client needs:

• Utilizing previous experience in CDPs (Customer Data Platforms) such as Adobe Experience Platform (RTCDP) or similar products;
• Having an enhanced understanding of customer profile segmentation and experience in 36, degree view of customers in CDP for further analytical processing and decision making

• Showcasing proven track record of managing successful CD Implementation/management and delivering capabilities that drive business growth;
• Demonstrating work experience in data architecture and data modelling preferably with experience working in CDP, CRM, paid media, social, and offline data;
• Ensuring an enhanced understanding of data-driven marketing, analytics and relevance / usage of real-time data and associated attributes;
• Setting strategic direction and driving execution through collaboration with a cross-functional team;
• Demonstrating familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.);
• Having extensive hand on expertise in implementing/administering Adobe Experience Cloud Products and marketing automation platforms and technologies;
• Ensuring an enhanced understanding of identity resolution components and the enabling technology i.e. profile merge rules, identity graph, identity service provider, etc
• Working with audience-based digital marketing strategy either at an agency or brand;
• Driving project management through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget;
• Translating business requirements and objectives into segmentation strategies and audience building logic;
• Owning Adobe AEP and driving proactive platform ownership that is directly aligned to the day-to-day delivery of marketing tactics, and closely connected to the other digital marketing teams to develop capabilities and manage technology roadmap;
• Having oversight of the CDP technology solution (e.g. oversee steady state support teams, interact with business owner, plan for break / fix and other enhancements /maintenance);
• Driving how customer and prospect information is unified across sales, marketing and service channels;
• Collaborating with Insights team to refine and optimize measurement process;